how to start a sticker business

How to Start a Sticker Business: Sell Stickers Online or in a Shop

Have you ever dreamed of turning your passion for stickers into a money-making business? Now’s the time! We’ve broken down the intimidating process of starting up into 6 simple steps. Find out how to start a sticker business and see if you want to go through with it!

Quick Steps

  1. Decide what stickers you’re going to sell.
  2. Create a small business plan and design a portfolio.
  3. Set up a business bank account and register your business.
  4. Get a tax ID number and liability insurance.
  5. Acquire a printer, cutter, and materials or outsource printing.
  6. Start selling stickers online or in local shops.

Pros and Cons of Starting a Sticker Business

Before we tell you how to start a sticker business, let’s take a look at the possible profits and risks associated with it.

PROSCONS
Low start-up costsCan be time-consuming
Can be run from homeHigh competition
Versatile productProne to seasonal trends
Pros and Cons of Starting a Sticker Business

Decide What Types of Stickers You Want to Sell 

Start by creating a business plan – consider the target market, what stickers they’d want to buy, and how much you can charge for them.

  • Will you be selling custom or pre-made stickers?
  • Are your stickers going to be mass-produced or handmade?
  • What material will your stickers be made out of? (paper, plastic, vinyl stickers, etc.)
  • What kind of stickers do you want to sell (bumper stickers, wall stickers, digital sticker designs, etc.)?
  • How much are you going to charge for each sticker?

If you want to take personalized orders for making stickers, it pays to have a range of basic designs to edit. And if you want to create sticker packs to sell pre-made, think of a theme that you think will be popular. Many people like stickers based on their favorite TV shows or certain aesthetics (e.g., anime).

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If you’re artistically gifted, you can design the stickers yourself, but if not, you may need to outsource the work. Whatever you decide, don’t ever steal sticker designs from anyone – the penalties are harsh.

Register Your Business and Open a Bank Account 

Now, it’s time to talk about formalities – how to start a sticker business if you’ve never done it before? You need to register your business with the government and create a bank account for it. But first, decide on a business structure – sole proprietorship, partnership, LLC, or corporation? Each one has its own benefits and drawbacks. Once you’ve registered your business, all that’s left is to get a tax ID number from the IRS.

Sole ProprietorshipPartnershipLimited Liability Company (LLC)Corporation
Unincorporated businessUsually unincorporatedA hybrid legal entity between a corporation and a partnership/sole proprietorshipIncorporated business, separate from its owners as a legal entity
No legal distinction between the business and its ownerTwo or more business ownersOwners are called membersOwned by shareholders
Individual income taxIndividual income taxCan be subject to different tax rulesCorporate income tax

Buy Equipment or Outsource Printing

To mass-produce your stickers, you’ll need a printer, cutter, and design software. If you want to start a business without any special equipment, you can still do it. Just make sure you have enough time and materials on hand to keep up with customer demand. The basic sticker products are:

  • sticker paper;
  • scissors, a paper trimmer or a hobby knife to cut out the stickers;
  • packaging.

Or, you can outsource production to a sticker printing company and focus on designs instead.

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Reader’s Story

When I was in high school, I was always looking for creative ways to express myself. One day, I discovered a website that allowed me to design my own stickers. I printed out a few sheets of my creations and gave them to my friends. They loved them so much that I started getting requests to make more. 

So I started an Etsy shop, where I sold my stickers to anyone who wanted them. I was amazed at how quickly my business grew. I was able to make enough money to pay for my college tuition, and I even hired some of my friends to help me with the design process.

Now, I’m still running my Etsy shop and making custom stickers for people all over the world. It’s been an incredible journey, and I’m so thankful for the chance to pursue my passion.

How to Start a Sticker Business Once You’re Ready?

Time to start making money! If you’re selling online, the easiest way to do this is to set up a shop on Etsy. You’ll be able to reach a wide audience and sell your stickers without having to contact the customers directly.

If you prefer brick and mortar stores, you’ll need to contact each store individually and see if they’re interested in stocking your products. You may also need to provide them with a wholesale price list and minimum order quantity. It’s not easy to get your product in retail stores, but it’s a good next step once you can prove that your designs sell well.

How to start a sticker business and make good profit? It’s tempting, but few people realize that the sticker market is very competitive, and you can actually make more money selling them locally. A lot of people already sell stickers on Etsy, Amazon, or even their own websites – if you want to start selling your own, you’ll need to find a promising niche!

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Key Takeaways for Future Business Owners

If you want your new business to succeed, you need to put a lot of effort to make things work. It’s more than just cutting sticker sheets – a little business know-how goes a long way! You can grab a Cricut machine and run a successful sticker shop online, or you can take the traditional approach and start selling in person. In any case, now you know how to start a sticker business – it can be a fun and profitable venture, as long as you find a niche with endless demand. Good luck!

How to Start a Sticker Business – FAQ

How to Start a Sticker Business – FAQ

How Much Does It Cost to Start a Sticker Business?

For a small home-based business, you may only need to buy ink, adhesive, paper, and vinyl. A cutting machine, a printer, and a laminator will let you produce professional-looking stickers. Add design software on top of that, and you’re looking at costs between $1,000 and $5,000 – unless you outsource the printing, in which case it can be cheaper.

Are Stickers Profitable?

By producing high-quality products that meet the needs of customers, you have an immense potential for success. There’s no shortage of college students seeking out trendy art pieces, or entrepreneurs creating custom labels. If you’d rather go for cute designs, you’ll attract scrapbooking and journaling enthusiasts!

How Much Money Can You Make Selling Stickers?

Stickers are a surprisingly lucrative business. All you need is the right setup and to consider material and labor costs to ensure your prices aren’t too low. Selling stickers for $3 each can generate $2.5 profit per sticker, and an impressive yearly income of up to $100,000!



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